Find a Niche, and Expand It

In today’s fiction market, you either need a sizable backlist, a ready-to-go fan base, or a traditional publishing deal to come out of the gate bursting with sales. Your Twitter following of 800 other authors doesn’t count as a launching pad, either. The most common problem for new authors, is the search for readership. Unless you’re writing to fill your own bookshelf, you share the same dilemma. I know…we all have an incredibly interesting, unique novel, ready to unleash upon the unsuspecting world…but so does every other writer reading this essay. And this is just the tip of the iceberg! The key term here, is “unsuspecting world.” I’m fairly confident the world will push onward in blissful ignorance of your book, if you don’t find a way to start a small fire. You need to find a niche, and expand it. I’ll be blunt with my story. I published The Jakarta Pandemic in October of 2010, and had no clue what to do with it. I was just glad to have finished it. Three years of disorganized part time writing, and now what? I had no marketing plan…or concept. I had started research into the traditional publishing world, but quickly