The finish work…

All of the pieces are falling in place for the imminent launch of the second book in my Black Flagged series, Black Flagged Redux. The editing process is finally complete, a few extra chapters have been added at the request of my editor, ebook formatting is in progress and I just returned from an exhausting research trip to Europe. Actually, it was a family  vacation, but I did get to visit a street address that is very important to Black Flagged Redux. More on that in another post, along with pictures.

One of the final pieces fell into place while I was on vacation. Despite the fact that I had written more than 120,000 words to create the novel…and likely rewrote most of them at some point…I never feel like the book is real until the cover is finished. I feel like a child waiting for a toy to arrive in the mail…but in this case, I kept checking my email. Once the file arrived…Black Flagged Redux was done!

Check out the cover Jeroen ten Berge created. It’s a brilliant continuation of the themes present in the first cover.

Give me one more week to pull it all together!

Find a Niche, and Expand It

In today’s fiction market, you either need a sizable backlist, a ready-to-go fan base, or a traditional publishing deal to come out of the gate bursting with sales. Your Twitter following of 800 other authors doesn’t count as a launching pad, either. The most common problem for new authors, is the search for readership. Unless you’re writing to fill your own bookshelf, you share the same dilemma. I know…we all have an incredibly interesting, unique novel, ready to unleash upon the unsuspecting world…but so does every other writer reading this essay. And this is just the tip of the iceberg! The key term here, is “unsuspecting world.” I’m fairly confident the world will push onward in blissful ignorance of your book, if you don’t find a way to start a small fire. You need to find a niche, and expand it.

I’ll be blunt with my story. I published The Jakarta Pandemic in October of 2010, and had no clue what to do with it. I was just glad to have finished it. Three years of disorganized part time writing, and now what? I had no marketing plan…or concept. I had started research into the traditional publishing world, but quickly came to the conclusion that this would be a long process. Fine, except it bothered me that friends and family couldn’t read the culmination of three years’ effort, and might never read it, if I waited for a New York deal. So, I uploaded my book to Kindle, Nook and CreateSpace…and made the big announcement to friends and family.

I had a modest burst of sales in October and November, which tapered off as I exhausted my supply of friends and family (thank you for the support!). A few reviews on Amazon followed (I recognized the names…thank you again!), and then it all fizzled. To be honest, I didn’t expect anything different. I started writing query letters to literary agents, but felt dirty each time I wrote that little personal note in there…you know, the one that lets the agent know that you did about two minutes of “in-depth” research into their background. I wrote seven queries (5 e-mail and 2 paper) before I read Joe Konrath’s blog, and said “screw this.”

Something very fortuitous occurred around the same time. Previously, I had decided to classify my book as a thriller (accurate), and weakly pursued the thriller market on a few web forums. If you haven’t figured it out, there are a lot of thrillers out there. Labeling your book a thriller is like selling grass seed and advertising the color. No shit, it’s green. No shit, you wrote a “thriller.” But I was a first time author, new to the writing world, and thrillers always top the best seller lists. Dominate the lists, actually. My wife showed me an article that proved it.

So, what knocked me out of this “thriller” silo? I received a 5-Star review from someone that lauded the survivalist aspect of my novel. He liked the thriller aspect of the book too, and said “move over Robert Ludlum.” Over the top for sure, but I could tell that the survivalist aspects struck home the most with this reader. My book does have a strong survivalist and prepper theme, so I started to wonder what I could do with this. I did a little research into the survivalist community.

I found one particular forum that dealt exclusively with survival prepping and related topics. They had a lively fiction/story-telling thread, so I joined the forum, introduced myself, and committed to releasing my entire novel (one chapter at a time). I was warmly welcomed, and kept my word over the next four to five months. Many readers couldn’t wait for the next installment, and purchased hard copies or e-books. Reviews poured in, and the book started picking up steam on Amazon. Of course, I made sure that the search terms reflected survival, so other like-minded readers could easily find it. I had found my first niche. My book’s thread is still in the top ten viewed story threads on this site.

As my Amazon ranking climbed (modestly), I started to pick up more readers, from a wider spectrum. Out of nowhere, I was contacted by another author, to participate in a Post-Apocalyptic (PA) blog tour. Uh…I suppose so…never really thought of my book in this genre. Really? A book about a devastating pandemic? WTF was I thinking. I eagerly agreed, and started joining PA forums everywhere. Unbelievable. These were truly my people, for this book. A dedicated crew, like the survivalist/prepper group, Post-Apocalyptic readers devour everything written in the genre. I started this in mid-February, and pushed heavy through March. It is no coincidence that my sales jumped from 160 in January, to 645 in February…to 1400 in March. My Amazon ranking (overall Kindle store) dipped into the 800’s. The good old days. I had really found my true niche, and a supportive group of hard core readers.

I have a new book launching in late October, and I can’t wait to see how the two will synergistically work together. I don’t have thousands of readers eagerly waiting by their Kindles for this book, but I do have a sizable core of ready readers that will immediately buy it, and probably review it. There are also over 9000 people (total downloads) out there, who have read my work, and might look me up again, when they’re searching for something to read this fall. Now I just need to work on a niche to go with my “backlist,” and give prospective readers a reason to gravitate toward the Black Flagged series.

If you don’t have anything nice to say…

Then don’t slam me with an ill constructed review on Amazon. Post it to your blog. If you get as many blog visits per day as I do…I’m pretty sure that your review will live forever in obscurity.

However, if you have something nice to say, I’d like to help you get the word out to the masses. I found this unsolicited review of my book while conducting one of my daily vanity searches on Google.

http://nicksteckel.blogspot.com/2011/06/book-review-jakarta-pandemic.html

What a nice thing to find. Someone who took the time to write an extensive, meaningful, well constructed review of my novel. I actually felt guilty about some of the short reviews I have written recently. Here is someone that invested a considerable amount of positive, mental energy on my book…beyond just reading it.

I ask you to take the time to read Nick’s review. I couldn’t have written a more poignant review of the book myself. He really captured the essence of my intention for the story, and for his efforts, I think his blog deserves some attention. Many thanks, Nick.

One last note: I added a word count for my next novel to top right corner of my blog. I’ll post two dates, with word count, so you can send me a message if it appears that I have slacked off. A little personal accountability, with oversight. I started the week with 24,244 words.

What a character would do…

Or rather be caught dead than doing.

Character development is a complicated aspect of writing. Like in our own lives, a glaring inconsistency draws a ton of attention, especially on paper (or e-ink).

This post was long overdue, and a minor criticism at my last writers group meeting motivated me to tackle the subject. What was the criticism? My protagonist, male…a former deep-cover operative, pulled a bottle of Riesling out of the refrigerator to share with his wife. Apparently, men don’t drink Riesling. Not even in 2005. And I thought it would go nicely with the Thai food they were eating. I was a little defensive, maybe a little hurt…I like Riesling (not a first or second choice, but it does pair well with spicy food). Alas, everyone agreed that a beer was more appropriate. This is a character compromise I am more than happy to make…if only this was their only suggestion about my new story, Black Flagged. PREVIEW.

This is a pretty minor criticism compared to some of the critique I have received over the months regarding the protagonist of my first book, The Jakarta Pandemic. Alex Fletcher, decorated war veteran, and former Marine Corps officer, grates on some peoples’ nerves! Who has the most trouble with this character? Conservatives. Alex takes a few jabs at Fox news, here and there. And, he’s a vegetarian that has installed solar panels on his roof. He also keeps his guns responsibly locked in a safe (until there is a definable danger), and doesn’t immediately kill any potential hazard to his family with extreme prejudice. I have also been accused, in a few of the reviews, of pushing a liberal agenda through this character. Huh? Did I mention that Alex is pro-choice and supports gay marriage? No, I didn’t…so I though I was safe from the appearance of political partisanship in the book. Apparently not. Probably a little naive on my part. One reviewer, who loved the story overall, said that the “author was conflicted,” because I created a character that didn’t comfortably fit into ANY political classification. I’m actually proud of that.

Still, all of this raised some awareness about character actions, and I do keep this in mind while writing my next book. I have dozens of characters, all with their own thoughts and rationales for what they do. Once again, I miss the good old days of The Jakarta Pandemic. It’s pretty difficult to keep a character “in line” throughout a 300-400 page book, so this will be one of the primary focuses that I assign to all of my pre-readers (those that will read the first edition before it goes to print), writers group and EDITOR (that’s you Felicia).

Keep my male characters away from ANY drinks that come with a pink umbrella!

The structure of a plot…

My new novel’s Plot Chart

Or what I like to call…Order out of Chaos. I recently submitted this picture to my writers group, with a short explanation of my “to be discussed” submission (Chapter Three of my next novel Black Flagged). As a joke (a dry one), I told them that if my explanation was confusing, then they should refer to this plot chart, which would clarify things. They got the joke, and everyone that responded, kindly informed me that they couldn’t read the chart, which was my intention…I can’t give away the entire plot that easily.  I figured that only someone with a relative or friend working in a CSI lab could turn this into a readable image. They knew that too. Joke’s on me.

I often get the question, how do you even start writing a novel?

That’s the easy part (or maybe the hardest for some). You take a story idea brewing in your head, and start to craft a scene. Then you start writing. Does it have to be the beginning of the story? No. In my opinion. Once you get to writing, you’ll know soon enough were the scene fits. This is where you start to develop a problem. You really need some form of structure in order to continue. Even if it’s a simple notebook outline.  I should come to a SCREECHING HALT at this point. I can feel the heat on the back of my neck. Yes, many writers start with the structure before writing. Characters. Places, Everything. You can buy software to help you craft everything before you write a word, or you can borrow a book that gives you the framework for creating basic story structure. This approach is pretty common.

And, I don’t think I’ll ever really do it that way. I like to get the concept of the book formed in my head, and start writing a scene or two…but very soon after, the over-organized, ex-military side of me needs to start working on the details of structure. It really gnaws at me. I scribble a comprehensive outline in my notebook (15-20 pages), leaving room for additional information. I like time lines to be accurate, so I always start a historical time line of events. I start a character info sheet…nothing too fancy (names, basic info, description). I have to stop myself at some point and get back to writing. I love details, so this can become an over-consuming task.

Once the writing flows again, I will turn to something like the Plot Chart once the plot lines start to confuse me. Chapter Five for Black Flagged. Once I started involving multiple government agencies, with their own interests and action…I had to switch from the notebook to a large visual device. I used a similar device for The Jakarta Pandemic, but not for the plot. You’ve already seen my neighborhood map (added to the book at the request of readers), which helped me keep track of over 30-something households in the story. I created this pretty quickly, once I couldn’t visualize who lived next to who on Durham Road. Overall, The Jakarta Pandemic’s plot line was simple. Most of the story took place inside the neighborhood (one house mainly) and stuck to the protagonist’s point of view.Easy…I miss those days.

I don’t have this luxury in Black Flagged. I have FBI agents, CIA managers, covert agents, private security contractors/assassins, pentagon officials,  rogue generals…and they’re all pursuing their own agendas.

I better make a readable copy of this chart ASAP…my daughter has a bad habit of “helping” me by putting her crayola markers to creative use!

If you haven’t read the prologue to Black Flagged, check it out HERE: PREVIEW.

Updates to The Jakarta Pandemic…

On April 28th, I alluded to some changes by unveiling The Jakarta Pandemic’s new cover. One month later, The Jakarta Pandemic is officially DONE!!! I know, the book was “done” in late October, then again in November…I think I substantially changed it every month since it was first launched.

I really mean it this time. I’m through tweaking this book, and so is my editor. I can’t thank Felicia (editor) enough for convincing to make some necessary changes to the format and content. I am extremely pleased by the final product…enough to leave it alone, which is big for me.

What major changes can you expect to see in the latest revision?

First, the book is about 25 pages lighter than before, thanks to some aggressive editing of “long” news segments and a few scenes that really didn’t propel the storyline. STREAMLINING. Almost all of these cuts came from the first third of the book, which is good news for readers…the nasty pandemic induced mayhem comes quicker. I love story setup, so it was tough to part with some of this content, but I firmly believe the words were not sacrificed in vain. A moment of silence please.

Second, I changed the tense from present to past. Actually, my editor did this…she’s still probably suffering from verb tense PTSD.  Prior to giving the “go ahead” on this change, I sampled a few chapters of converted manuscript (compliments of said editor) and was surprised by how much I liked the past tense version of the story. 95 plus percent of stories are told in the past tense, and though I might have argued you to death three months ago about my decision to write the story in present tense…I was sold when I read Felicia’s converted version. Plus, I wasn’t the one that would have to change every verb in the 400 page story. Amazing how my attitude changed. Seriously though, it is a major improvement.

I also included a preview of my next novel, BLACK FLAGGED. No, it’s not a NASCAR novel…I haven’t gone completely mad. Black-flagged is a term used in the espionage world to describe an agent or operative that is to be interrogated and summarily shot if captured. In the preview, you’ll be introduced to the main character of the book, during a time in his life when he might have prayed for Black-flag treatment if captured. If you thought The Jakarta Pandemic was a dark, gritty read, you will thoroughly enjoy my next novel…whenever I finish it.

If you’ve already read The Jakarta Pandemic, don’t get upset…you can check out the preview here: PREVIEW

Pass the word. Now is the time to download or order your copy…before I jack up the price (I’ll blame it on gas prices, or the cost of produce at Whole Foods).

Six months into self-publishing, and what have I learned?

Everything…from the ground up. Uhhh.

I’d like to sit here and tell everyone that I’m always a “do it yourself” kind of guy. I framed our attic for its eventual transformation into a beautiful 800 square foot home for my son’s Xbox 360 (that’s about sums up its purpose now). I even did all of the trim work, built shelving and helped paint (I hate painting). But I didn’t mow my own lawn last year. Why? Because I’m not obstinate when it comes to the do-it-yourself mentality…and when a good price comes along, I’ll let someone else breath noxious fumes and spend two hours on a lawn that’s going to brown up in August anyways (no matter how much water or fertilizer I pour onto it! Even The Lawn Dawg couldn’t prevent that). It doesn’t look like I’m going to win the noxious fume argument this year. My wife wants to direct this money elsewhere, which is fine…I really don’t mind mowing the lawn. So, what am I talking about at this point?

Self-publishing. I get a lot of inquiries about my experience, from other aspiring writers and curious friends. The question I get from everyone is: “Did I choose to self-publish?”  Yes and no. If my first query letter to a NYC agency had been received with a warm welcome and a huge advance on royalties, I’d probably be scoffing at self-publishing right now. How dare these so called “writers” publish their own material, without the nod of the traditional literary institution. I fired off about seven letters in total, before I decided against continuing to prostrate myself to “the industry.” Once again, I wasn’t opposed to the concept of a lavish check, in advance of my certain bestseller, and I’m sure there’s a number out there that would convert me immediately. We all have our buy off amount.

What did I do differently than most of the aspiring writers that send hundreds of letters a year to agents? First, I quit sending letters. I’ll tell you why shortly. Second, I self-published The Jakarta Pandemic for the Kindle, NOOK and as a paperback…before I started sending letters to literary agents. Now, for the hardcore pursuers of a NYC literary agent, this is tantamount to committing writer suicide. Tainted! No agent or publisher will touch you now that you’ve had the audacity to self-publish your CRAP, without them. And that’s the key to it all. Without them. I’m not going to reiterate what a million other blogs have repeated, but the traditional publishing industry has a vested interest in scaring aspiring self-publishers. Just like real estate agents have no interest in you putting a “for sale by owner” sign in front of your house. Imagine if Stephen King took his business “in house.” It doesn’t cost very much to put a quality book on the market yourself. Good editor, good cover artist…a few more bells and whistles. With Stephen King’s name…the books will sell. You get the picture. Imagine if this became the standard across the literary landscape. It’s a post-apocalyptic tale for publishers. So, don’t you dare try to self-publish.

Why did I quit sending letters? I started reading blogs and articles by authors that have successfully navigated the self-publishing world. I didn’t reach this decision by myself…I’d love to say I did, but that would be dishonest. The more I read about the declining traditional industry, and the rise of the self-publishing realm…the more I wanted to give this a go on my own. Their words appealed to the deep rooted part of me that didn’t like to beg (the industry) and the visionary side that said “I can find readers for this book on my own.” I liked the idea of having complete control of my book, a larger share of the yet unseen profits, and the challenge of learning some new skills, like how to create a website, start a blog, and market my book. If I had a million dollars, I would have hired some help from the star…I’m practical. Since I didn’t have a large book launch budget, I found my own way.

More and more authors should be finding their own way. The traditional publishing world is in jeopardy, and they aren’t taking as many chances on new authors. It’s simple financial math for them, nothing personal…Borders is closing stores everywhere, local shops are scraping by (if they’re lucky). People aren’t buying as many physical books anymore. Blame the economy…OR blame E-readers, but make no mistake, E-readers are here to stay, and they’re proliferating at every turn. iPad 2…3 coming soon? Kindle for $114. I bet it goes for under a hundred this next holiday season. Every electronics company has a version of an e-reader. Hell, I’ve had people read my book on their iPhone! (I felt like sending them a free copy for the effort…holy cow that would hurt my eyes).

New authors will still get through, but not as many. Every time I walk through Borders, I see more books by the same, financially sound names. I don’t blame the industry, but I’m not going to lock my novels in a vault and wait for an agent to take a chance on my book. I’ll take my own chances. So far, nearly 4000 readers have taken a chance on my book.

If you’re interested in reading more on the topic of self-publishing, you need to check out Joe Konrath’s Blog, A Newbies Guide to Self-Publishing. He predicted the rise of Self-Publishing years ago…and turned his back on the traditional publishing industry. He’s gruff and tells it like it is. His blog archives motived me to keep the rights to my books…for now. Coincidentally, I just read his most recent post, and he also predicts the under $100 e-reader by Christmas. I swear I wrote this minutes before I read his post.