If you follow me on Facebook, or occasionally check for my latest release on Amazon, you’ve probably noticed that my books look different from time to time. If you stalk my books (I don’t mind that at all!), you might wonder if I’m addicted to changing book covers.
Since publishing The Jakarta Pandemic over five years ago, I’ve changed the covers for every book published at least twice. The older the book, the more change they’ve seen. While it is absolutely true that I LOVE NEW BOOK COVERS, I can assure you a lot more thought goes into the changes than satisfying a potentially expensive addiction. Instead of a didactic explanation of the general process, I’ll walk you through the thought process for the books that have seen the most change.
The Black Flagged books have undergone the most dramatic changes over the years. When I first published Black Flagged, I hadn’t decided if the characters and plot would continue in a series. Frankly, I had no idea if the books would sell! With that in mind, Jeroen ten Berge created a standalone cover, which remains my favorite to this day. There’s something about this cover that draws me back, over and over again.
Despite my love affair with the original cover, we decided to change it when I committed to a three book series. Jeroen suggested a uniquely branded look across the books, resulting in the covers that adorned the series for the longest stretch of time to date. The continuity of the covers, forming a flag, is a brilliant touch. Unfortunately, I hadn’t anticipated the forth book (Black Flagged Vektor), so we couldn’t fit it into this particular cover stretch.
Instead, Jeroen created a new look for Book 4. It has the same feel, but draws VEKTOR out with an eerie green color. These covers represented the series nearly 2 years.
The next set of changes resulted from a simple need to shake up the series. It was time. Repackaging the books breathed a new life into the series, as new readers discovered a series they may have passed up before. The books took on a new life with a more technothriller oriented look
Flash forward a year! I learned some interesting lessons participating in a few Amazon sponsored advertisement programs. Amazon does not like to mass advertise books with guns on the covers, so why cut myself out of that opportunity? We changed things up a bit. The new covers also coincided with a purposeful rebranding of the series to shift the title of the first book from Black Flagged to Black Flagged Alpha, and we added some iconic genre related images.